How to make money on TikTok in Kenya
February 16, 2024

How to make money on TikTok in Kenya

Have you ever wondered about the journey of TikTok influencers who transformed from obscurity to global recognition? Let’s delve into the captivating story of Khabi Lame, a Senegalese-born and Italian-based influencer who became the most followed TikToker in Italy and globally.

Before March 2020, Khabi Lame was an unknown individual, navigating life after being laid off from a CNC machine factory in Turin, Italy, due to the global economic impact of the pandemic. His journey into the world of TikTok began with videos showcasing simple yet humorous reactions, all without uttering a word.

What set Khabi apart was his unique approach of responding to other creators’ content through “Duets” and “Stitches,” offering uncomplicated solutions to complex life problems. This silent yet impactful style resonated with viewers, propelling him to stardom.

By April 2021, Khabi had surpassed Gianluca Vaachi, becoming the most followed Italian TikToker. His ascent continued, overtaking even renowned influencers like Addison Rae, securing the second spot globally by July 2021.

The ripple effect of Khabi’s popularity extended beyond TikTok, as he became a sought-after figure for various brands and movie premieres. Major organizations, including Juventus FC, tapped into his influence, making him a brand ambassador and showcasing the financial potential tied to TikTok stardom.

Make Money on Tiktok in Kenya
Khabi Lame

Make Money Using TikTok In Kenya

In the dynamic world of social media, TikTok has emerged as a powerhouse, captivating audiences with its short-form videos and creative expressions. What many may not realize is that beyond the entertainment value, TikTok in Kenya presents a unique avenue for individuals to turn their creativity into a source of income. In this guide, we’ll explore tips and strategies on how to make money on TikTok in Kenya, providing a roadmap for content creators and aspiring influencers.

1. Capitalize on TikTok’s Creator Fund

One of the primary ways to make money on TikTok in Kenya is by joining the TikTok Creator Fund. This initiative allows eligible creators to earn money directly from TikTok based on the performance of their content. To qualify, creators need to meet certain criteria, including being at least 18 years old, having at least 100,000 followers, and meeting specific engagement metrics. Once accepted, creators receive payments based on a combination of views, engagement, and other factors.

Make Money on Tiktok in Kenya

What is TikTok Creator Fund?How Does It work?

The TikTok Creator Fund stands as a pivotal initiative by TikTok to support and reward content creators for their contributions to the platform. Launched with the aim of empowering creators to transform their passion into a sustainable source of income, the fund operates on specific criteria, benefits, and a commitment to fostering a thriving TikTok creator community. Let’s delve into the mechanics of the TikTok Creator Fund to provide content creators with a comprehensive understanding of this impactful program.

1.Eligibility Criteria

To qualify for the TikTok Creator Fund, creators must meet certain eligibility criteria set by TikTok. As of the latest information, the basic requirements include:
– Being at least 18 years old.
– Having a minimum of 10,000 followers on your TikTok account.
– Meeting specific engagement metrics, including a minimum number of views in the last 30 days.

2. Application Process

Creators who meet the eligibility criteria can apply for the TikTok Creator Fund through the TikTok app. The application process typically involves providing necessary information and agreeing to the terms and conditions set by TikTok.

3. Earnings Calculation

Once accepted into the TikTok Creator Fund, creators earn money based on their content’s performance. The calculations consider various factors, including:
– Views: The total number of views on your videos.
– Engagement: The level of engagement your content generates.
– Other Algorithmic Factors: TikTok’s algorithm takes into account various factors to determine the amount creators earn.

4. Payment Structure

TikTok pays creators from the Creator Fund on a regular basis. The specific payment structure and frequency may vary, but creators typically receive payments directly to their TikTok account.

5. Commitment to Diversity

TikTok has expressed a commitment to supporting creators from diverse backgrounds and perspectives. The Creator Fund aims to provide opportunities for creators who bring unique voices to the platform, fostering an inclusive creator community.

6. Content Guidelines

While participating in the TikTok Creator Fund, creators are expected to adhere to TikTok’s content guidelines. Creating content that complies with community standards ensures continued eligibility for fund participation.

7. Impact on Content Creation

Being part of the Creator Fund does not alter the creative process for content creators. They can continue producing the engaging and authentic content that resonates with their audience, allowing for a seamless integration of earning potential into their existing content strategy.

8. Continuous Review and Updates

TikTok regularly reviews the performance and engagement metrics of creators in the Creator Fund. This ongoing evaluation ensures that creators who contribute positively to the TikTok community are rewarded accordingly.

Benefits of the TikTok Creator Fund


Creators can monetize their TikTok content and turn their passion into a viable source of income.
Support for Diverse Voices

The Creator Fund actively seeks to support creators from diverse backgrounds, providing a platform for underrepresented voices.

By financially supporting content creators, TikTok empowers them to dedicate more time and resources to creating high-quality and engaging content.

2. Embrace TikTok Live: Virtual Gifting

TikTok Live presents an interactive way for creators to engage with their audience in real-time. Viewers have the option to send virtual gifts to their favorite creators during live streams, and creators receive a portion of the “diamonds” or virtual gifts as a form of monetary appreciation. This direct interaction not only fosters a sense of community but also serves as a tangible way for creators to earn money on TikTok in Kenya.

Make Money on Tiktok in Kenya

8.Promoting Your Business using Free Classified Ads Website 

In your quest to make money on TikTok in Kenya, an innovative strategy involves seamlessly merging your TikTok influence with a robust online marketplace. Enter Viusoko, a prominent free classified ads website in Kenya, providing an excellent platform to showcase and sell your products or services. Here’s how you can leverage Viusoko to augment your TikTok revenue streams:

1.Utilize Viusoko for Free Classified Ads

Start by registering on Viusoko, a versatile classified ads website catering to a wide range of categories, including job listings, services, and business advertisements. Post engaging and comprehensive ads for your products or services, ensuring that your listings are attractive and informative.

2.Diversify Your Offerings on Viusoko

Whether you’re selling handcrafted items, offering services, or promoting your business, Viusoko allows you to diversify your listings. Create visually appealing ads that stand out and convey the unique value proposition of your offerings.

3.Copy and Share Your Viusoko Profile Link

Every Viusoko user gets a personalized profile with a unique URL. Copy the link to your Viusoko profile, which consolidates all your listings. This link serves as a digital storefront, showcasing your array of products or services in one centralized location.

4.Integrate Viusoko Link in Your TikTok Bio

Head over to your TikTok profile and edit your bio to include the link to your Viusoko profile. This strategic placement allows your TikTok audience to seamlessly access your Viusoko listings by clicking on the link in your bio.

5.Direct Traffic to Your Products or Services

As your TikTok followers explore your profile and engage with your content, they can now easily navigate to your Viusoko profile with a single click. This streamlined process enhances user experience, increasing the likelihood of potential buyers exploring and making purchases from your listings.

Benefits of Viusoko-TikTok Integration

1.Wider Reach

Capitalize on TikTok’s expansive reach to drive traffic to your Viusoko profile, reaching potential buyers beyond traditional advertising methods.
2.Simplified Navigation:

The convenience of a direct link in your TikTok bio eliminates the need for users to search extensively, ensuring a seamless transition from TikTok to your Viusoko listings.
3.Enhanced Visibility

By incorporating Viusoko into your TikTok strategy, you enhance the visibility of your products or services, tapping into an audience actively engaged in online shopping.

The integration of Viusoko into your TikTok strategy is a synergistic approach that combines the dynamic influence of TikTok with the practicality of a robust classified ads platform. As TikTok users explore your engaging content, the link to your Viusoko profile becomes a gateway to a curated selection of products or services. Embrace this innovative method to not only showcase your offerings but also to maximize the potential of converting TikTok engagement into tangible sales on Viusoko. The power of this integration lies in its simplicity and effectiveness, offering a seamless online shopping experience for your audience.

1.Create A free Account in your Business Adverts eg Electronics,Cloths,real eastate,Vihicles 

2.Copy Your Shop Link

3.Paste Your Shop Link in Your Tiktok Bio or social media Bio

When people click they see what you see,the price and can contact you.

3. Collaborate with Brands through TikTok Influencer Marketing

Brands are increasingly recognizing the marketing potential on TikTok, and influencers can capitalize on this by collaborating with brands for sponsored content. As a TikTok creator in Kenya, aligning with brands that resonate with your content and audience can lead to lucrative partnerships. This can involve creating branded content, participating in challenges, or promoting products, with compensation negotiated based on the creator’s reach and influence.

Make Money on Tiktok in Kenya

4. Leverage TikTok’s Affiliate Marketing Opportunities

TikTok’s Affiliate Marketing feature allows creators to earn a commission on sales generated through their referral links. By partnering with affiliate programs or promoting products within their niche, TikTok creators in Kenya can earn a percentage of the sales made through their unique affiliate links. This approach combines content creation with potential revenue streams, offering a win-win scenario for both creators and affiliate partners.

Make Money on Tiktok in Kenya

5. Offer Exclusive Content through TikTok’s Shoutouts

TikTok’s Shoutouts feature enables creators to offer personalized video messages to their followers for a fee. This presents an opportunity for creators in Kenya to monetize their creativity by providing personalized shoutouts, birthday wishes, or messages tailored to their audience. Followers can request shoutouts for a set fee, allowing creators to add a personal touch to their content while earning money.

Make Money on Tiktok in Kenya

6. Diversify with Merchandise Sales

For TikTok creators with a dedicated fanbase, selling merchandise can be a lucrative revenue stream. Utilizing TikTok’s features like the ‘Shop Now’ button or directing followers to external platforms where merchandise is available for purchase enables creators to monetize their brand and offer fans tangible products such as custom merchandise, apparel, or accessories.

Make Money on Tiktok in Kenya

7. Optimize Profile and Content for Discoverability

Maximizing the visibility of your TikTok content is crucial for attracting a larger audience and potential opportunities to make money. Utilize trending hashtags, create eye-catching thumbnails, and optimize your profile with relevant keywords. Consistent posting and engagement with your audience contribute to increased visibility, making it more likely for your content to be discovered and shared.

Make Money on Tiktok in Kenya

making money on TikTok in Kenya goes beyond just creating entertaining videos; it involves strategically leveraging the platform’s features, engaging with your audience, and exploring diverse monetization channels. By embracing TikTok as a dynamic space for creativity and entrepreneurship, content creators in Kenya can turn their passion into a sustainable source of income. As the TikTok landscape continues to evolve, the opportunities for monetization are ripe for those who are creative, strategic, and ready to make their mark on this dynamic platform.